Partners, and the tools you need to leverage them.

You wouldn't buy a farm that didn't come with the dirt to farm... Why would you buy a PRM that didn't include partners? Partnerhub® is the place where digital agencies and tech solutions find one another, align, and grow together.

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Partner Matchmaking

From day 1, you are matched with partners who sell to the same customer profile.

Partner Management

Referral tracking, tasking, documents, projects, contract creation... Add your partners.

Partner Directory

Display your partners on a subdomain or your website to refer more new business.

You’ll be in good company

"We believe they are on to something big..."

"We believe they are on to something big... “My role on the Investment team at Hawke Ventures is to perform diligence on our portfolio and prospective companies analyzing financial performance, user commitment, team, and market size, amongst other factors. After interviewing a number of Partnerhub users, we believe they are on to something big and we are supremely confident in our decision to invest.”

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Hawke Ventures
Analyst, Hawke Ventures at Mara Chaben

Grow your agency or SaaS with partnerships!

Partnerhub® is the only platform of it's kind - purpose-built for matchmaking and activating partnerships between SaaS and Digital Agencies.

Search and receive requests

Our algorithm correctly matches partners by 5 customer profile signals, displays those suggestions for either user to send the request. Users can also shop the marketplace, post opportunities for segments of the ecosystem, and add their own partners.

Activate and enable partners

All the automations and assets in the world won't help you activate and enable your partners if you're having to chase them around Slack and email... Start by being in the same place. Now, let Partnerhub® make sure you are top of mind for your new partners.

Create your free account

Find and manage your partnerships in one place...

Everything, and every partner, you need to take partnerships-led growth to the next level.

Find

Partnerhub surfaces new partnerships for you based on overlapping customer profile.

Align

Review target customer/user size, vertical, use case, partnership opportunity... then choose.

Activate

The ability to serve potential partners opportunities regularly and they will request partnership.

Communicate

See the track ahead, then deploy partnerships, create tasks, chat, share documents, referrals...

Enable

Your partners see the track to success. And you both are able to push the partnership forward.

Integrate

Connect CRMs, Slack, and other tools to bring partner operations into your current workflows.

Directory

Publish a directory of your partners to a subdomain - managed through your Partnerhub® account.

Framework

Does your product support a large "ecosystem" of hundreds or thousands of partners? You may need the Framework...

Trusted by global organizations

Trusted by over 400 top SaaS and 2,000 top digital agencies

We worked hard to build a true ecosystem management platform.

99.99% uptime

For Partnerhub®, with zero maintenance downtime

5K+ Partnerships

Formed using Partnerhub® in the last year.

100+ countries

Have used Partnerhub® to create functional websites

$50+ Million

In new pipeline generated through Partnerhub®.

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Frequently asked questions

Partner operations inside Partnerhub®

Before running the process below, I suggest get these items established:

Make sure your profile looks great and is fully set up.
You can view your own profile in the marketplace to check, but here’s what to make sure to do:

  1. Use the description box to talk about who and how you partner, as well as what your company is for what type of customer: https://app.partnerhub.app/org...

  2. Link to your calendar or email in the contact box.

  3. For tech teams - you have the option to add a youtube or vimeo demo video, that’s highly recommended for conversion.

  4. Add any partner enablement or education documents / PDF’s / templates here: https://app.partnerhub.app/management/documentation

  5. Enable Slack (this will both create Slack alerts when partnership requests come in, and it allows partners to chat with you): https://app.partnerhub.app/use...

  6. Invite your teammates: https://app.partnerhub.app/organization/team

  7. Create any relevant zaps (i.e. push new partners into CRM): https://app.partnerhub.app/org...

Who is your Ideal Partner Persona (IPP)?
Specifically answering these questions:

  • What software ecosystems do they sell into? (i.e. HubSpot, Shopify, Microsoft, Zapier, Webflow…?)
  • What size of customers do they sell to?
  • What services do they sell or does the product enable?
  • What countries are they selling in?
  • What verticals?

What marketing content is coming out soon (types, titles, focuses, keywords…)? Have a meeting with your content people once a month to get this information. During this meeting, make sure you gain approval to include potential partners in the various content pieces coming out. As well as to what degree marketing feels comfortable including them (Interviews? Expert highlights? Quotes? Backlinks? Do-follow backlinks?).

What aspects of a partnership need to be in the CRM? Does your sales team want partner organizations in the CRM? Or, just referrals with a field mentioning the partner who referred them?

Note: You can use our admin profile to test any of this stuff: https://app.partnerhub.app/profile/20044/


Here’s your guide to running your partnerships operations inside Partnerhub®.

  1. First, set up a new calendar event, for 30 minutes, earlier on in the week, and repeat it weekly. Call it “Partnerhub® Ops”. This should be the only time you need to log in and out of Partnerhub® to run it efficiently.

  2. Next, log into Partnerhub® and go through the following steps, and copy/paste the URLs into the notes area of the calendar event so you can repeat this quickly each week:
    (I would also suggest pasting the link to this article in the Notes of that calendar event in case someone new on the team needs to know why you have it.)
    1. Create your filters inside the Marketplace: https://app.partnerhub.app/ecosystem/marketplace
      1. Send your allotted partner requests if you see any new profiles.

      2. *Note: The last users to sign in will be at the top of the marketplace so it’s easy to see the latest users and most active users.

    2. Check out your new matches and requests: https://app.partnerhub.app/ecosystem/matches
      1. Answer any pending requests.

      2. *Note: you want as many connections as possible in the ecosystems your ideal partners are in because our platform enables you to see their connections, and request intros to their partners.

    3. If you have the Partner Directory product enabled, you will want to add your latest approved partners to the directory here: https://app.partnerhub.app/directory/content

    4. Add and invite any new partners you met outside of Partnerhub® so you can manage the new partnership here: https://app.partnerhub.app/ecosystem/my-partners-list

    5. Finally, during this 30-minute block, try to update your partners’ on referrals they sent you, as well as add any referrals you may have sent casually without remembering to log them so you can account for all referrals in one place: https://app.partnerhub.app/man...

    6. As new partnerships get accepted, and you get onto calls with partners, you should try to perform these steps on those calls:

    7. First, assign a point of contact on the left side of their profile.

    8. Talk to the new partner to find ICP alignment.

    9. Try to get them into some project - co-marketing or otherwise - to keep them engaged and start the reciprocity flywheel.

    10. Then, go through each tab to update them while on the call:
      1. Segment the partner by Type, Stage, and any Projects they may be in.

      2. Check out their “Konnections” and see if you can get them to agree to introduce you to any of them. If so, request that intro using the intro request feature: https://app.partnerhub.app/act...

      3. Add any notes or agreed-upon terms in the Memorandum tab.

      4. Create any follow-up tasks for your team or theirs under.

      5. Of course if a referral does happen, send them the referral under that tab.

  3. Now, if you have approval from Marketing to include partners in content, post a Live Offer / Opportunity following this strategy:
    https://www.partnerhub.app/art...
    1. Tech teams will use this link: https://app.partnerhub.app/activation/live-offers

    2. Agencies will use this link: https://app.partnerhub.app/activation/opportunities
      1. Note: "Live offers" and "Opportunities" do not go to tech teams - only agencies.

      2. Note: Admin does have to approve them so please read the article above to learn what not to submit.

That’s a solid operation you can run inside Partnerhub® with very little time each week.

If you need further assistance, just book a call: https://www.partnerhub.app/boo...



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