Posts from Apr-24
These are the facts we gathered from our ecosystem. You will learn how most tech and agencies prefer to partner, with what types of organizations, for what incentives, to what end result, and in what capacity.
These are SaaS products partnerships teams can use to grow their program.
Sales are great, and co-selling sounds wonderful. But here's why co-selling often fails. And it starts with account mapping.
Compensation strategy for a brand new partnerships team can be a challenge. It's not synonymous with sales... It's not the same as marketing... Here's how to do it.
It's difficult to activate partners. This strategy can help. Use it to replace a difficult to manage commissions incentive.
Going to market with partners is tricky. There are a lot of risks. But, we are here to help you avoid them using these strategies.
Your partners need branded assets, resources, legal documents, and approval submissions for all of the above. Here's a great way to provide that.
Leverage this strategy to quickly get into conversations with customers in any ecosystem.
Circles is a strategy we coined a few years ago to help partner leaders understand why and how to form strategic groups of partners.
Partnering is like running a joint venture. So, let's learn how to set up your partnerships like a joint venture.
Here are a few creative ways you can and should implement to ensure your service #partners are (1) known, and (2) top of mind for your other departments like CS and Sales:
In this article, you will hear when and how tech companies can go-to-market with three partner types.
The massive sales community HYPCCCYCL invited me to debate two MIT alumns on the topic of Ai replacing sales and partnerships managers. Here was the result.
This article will help partnerships leaders understand how each of the individual roles inside an org will need you to reach out to them.
Here's how to run your partner program, effectively, for free.
Steep quota's early on in a partner program can cause a lot of problems for your team. Here's why and how to avoid this issue...
Use a "Partner Memorandum" to ensure ROI from your partnerships. Use this document, or the feature inside Partnerhub.
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10 strategies agencies can use to ensure ROI from partnerships. Here they are...
This is a polarizing topic - do referral commission payouts actually incentivize partners to refer? Let's find out...
Partnerships GTM is a tricky strategy, but it does work. Here's how to do it.