The software you need to run partnerships at every stage of growth!
There are a lot of technologies available in the partnerships space right now, and this article is a great resource for anyone tasked with choosing a tech stack.
10 December, 2024
Our Blog
Posts from Dec-24
The Truth About Partnerships Between Agencies and SaaS in 2024
These are the facts we gathered from our ecosystem. You will learn how most tech and agencies prefer to partner, with what types of organizations, for what incentives, to what end result, and in what capacity.
14 November, 2024
10 Easy, Inexpensive, and Effective Tools to Grow your Partner Program!
These are SaaS products partnerships teams can use to grow their program.
19 July, 2024
The problems with account mapping and co-selling
Sales are great, and co-selling sounds wonderful. But here's why co-selling often fails. And it starts with account mapping.
23 May, 2024
How to comp your first Head of Partnerships
Compensation strategy for a brand new partnerships team can be a challenge. It's not synonymous with sales... It's not the same as marketing... Here's how to do it.
24 April, 2024
The Partnership Grow th Games Strategy to Increase Referrals from your Partners
It's difficult to activate partners. This strategy can help. Use it to replace a difficult to manage commissions incentive.
03 April, 2024
The top 5 pitfalls of joint Go-to-market operations!
Going to market with partners is tricky. There are a lot of risks. But, we are here to help you avoid them using these strategies.
28 February, 2024
Create the perfect "Partner Marketing Hub"
Your partners need branded assets, resources, legal documents, and approval submissions for all of the above. Here's a great way to provide that.
16 February, 2024
The "Land and expand" partnerships strategy
Leverage this strategy to quickly get into conversations with customers in any ecosystem.
25 January, 2024
The "Circles" strategy
Circles is a strategy we coined a few years ago to help partner leaders understand why and how to form strategic groups of partners.
20 December, 2023
Setting up the channel Partnership like a Joint Venture (in 7 steps)
Partnering is like running a joint venture. So, let's learn how to set up your partnerships like a joint venture.
18 December, 2023
3 creative ways partner teams can drive referrals back to their partners 😲
Here are a few creative ways you can and should implement to ensure your service #partners are (1) known, and (2) top of mind for your other departments like CS and Sales:
15 December, 2023
When and how to go-to-market with partners.
In this article, you will hear when and how tech companies can go-to-market with three partner types.
10 December, 2023
Will Ai Replace Partner Management?
The massive sales community HYPCCCYCL invited me to debate two MIT alumns on the topic of Ai replacing sales and partnerships managers. Here was the result.
11 November, 2023
Understand what incentivizes each partner personas before you reach out.
This article will help partnerships leaders understand how each of the individual roles inside an org will need you to reach out to them.
03 November, 2023
How to run partnerships effectively without a software budget
Here's how to run your partner program, effectively, for free.
01 September, 2023
New Partnerships Managers, What should your first 3-month quota be?
Steep quota's early on in a partner program can cause a lot of problems for your team. Here's why and how to avoid this issue...
21 August, 2023
The Partnership Memorandum
Use a "Partner Memorandum" to ensure ROI from your partnerships. Use this document, or the feature inside Partnerhub.
13 July, 2023
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10 Strategies Agencies can use to Increase Revenue from Partnerships 💰
10 strategies agencies can use to ensure ROI from partnerships. Here they are...
12 July, 2023
Do partner commissions attract or retain digital agency solutions partners?
This is a polarizing topic - do referral commission payouts actually incentivize partners to refer? Let's find out...
10 July, 2023