Software Providers – Some of you do not have a proper funnel setup to convert agency partners. A generic referral fee + a couple of logos or testimonials and a form are not going to convert agencies who come across your site who are open to partnering with you.

We had a number of questions, and subsequent false expectations, around what partners should see and have on your site.

Here are my suggestions for your partner landing page and directory:

1. Try to host your own directory and landing pages on your CMS / domain so you get all the SEO value it will bring (Here’s an example).‍
2. Your partner page does not (and should not) have to mention commissions. If a “Partner” is on your partner page, they like your product and want to get involved in your partner program. Making it all about commission will just get you debt collectors and small affiliates who will only damage your brand and waste your time. Top partners won’t represent a second rate product because the commissions were good. And top affiliates don’t surf partner pages.
3. Your partner directory should be more than just logo’s / names of your partners. Make them want to be listed. Show them off, show their recommendations, and use do-follow backlinks. Here’s an example. ‍
4. And, it must prove that being involved in your program means collaboration and exposure for their brand. This is where the partner directory comes in. But if your program is brand new, you can mention how many non-financial incentives partners have around product updates, extended onboarding time, and even referrals from your sales team…

So check out our favorite programs, and find more inside Partnerhub!

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Here are a few of the best partner program directories:

1. Databox

What is Databox: Databox is an app that serves as a personal data assistant, helping business users pay attention to what matters, when it matters. From a morning briefing that makes sure you start the day knowing where you stand and how you’re progressing towards your goals, to smart alerts throughout the week that let you know when something needs your attention, Databox makes sure you’re never in the dark about the data that matters most to you.

Partner Manager: CEO Peter Caputa (replace?)

What we like about their directory:

Databox offers a seemingly endless stream of partners, all of which who went through specialized Databox training. You even can sort them by “Experts In” to see only the agencies that know how to use the tools you need like CallRail, HubSpot CRM, Pipedrive, Marketo, etc.

Most of all, they invite their agencies to create and share their templates which are then associated with the partner page and create THOUGHT LEADERSHIP for their agencies as well as leads (because traffic to these agency Databox templates is then downloaded by others):

If you are on a budget, and do not have the development resources, we have built a directory for our friends which starts at $50/mo and comes with management (upload/edit) services. Please book a time to see this directory in action if interested:

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2. Hawke Media

What is Hawke Media: Hawke Media is a premier performance digital marketing agency. They work with major brands, and have one of the largest partner programs of any other agency. They have over 2000 partners! 

Partner Manager: Jen Root

What we like about their directory: This directory is powered by Partnerhub® (yes, we're are biased here). We built this feature for Hawke because they were tired of asking their partners to login to two separate portals to submit referrals and update their profile in their directory. 

3. Hubspot

What is HubSpot: HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

Director, Partner Strategy & Operations: Angela O’Dowd

What we like about their directory:

Hubspot’s agency directory houses information on over 3,500 partners, all of whom you can search through by specifying industries, services, countries, languages, certifications, and even budgets. They also explain how they rank their listings across the Silver, Gold, Platinum, and Diamond tiers so you know just what level of partner you’re connecting with:

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4. Seventh Sense

‍What is Seventh Sense: Seventh Sense provides sales professionals with actionable insight that allows them to accelerate and increase sales.

CEO & Co-Founder: Mike Donnelly

What we like about their directory:

Seventh Sense’s partnership directory is a clean and simple resource for finding a number of marketing services across location, industries served, and language. Partners can also be sorted by tier to show who Seventh Sense’s closest partners are.

Our favorite part – it’s personal and includes an invite CTA from the CEO himself (on the top left) to show the partners how much care they have in their agencies:

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The best partner programs landing pages:

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1. Chili Piper

What is Chili Piper: Chili Piper is the most advanced qualifying, routing, and booking software, used by the top B2B revenue teams.

Chili Piper's Partner Platform Manager: Anthony Kapitanski

What we like about their landing page:

We really like the design. But the most important incentives - like Co-Marketing and new revenue streams are highlighted right at the top of the incentives grid.

2. Justcall

What is Justcall: Justcall is a cloud voice provider competing with Aircall and Cradle.

Justcall Partner Platform Manager: Shubham Sood

What we like about their landing page:

The design is great, but what's best is how they explain that agencies can create a new service line on top of their platform.

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3. HubSpot

What is HubSpot: HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

Director, Partner Strategy & Operations: Angela O’Dowd

What we like about their landing page:

Hubspot’s partner landing page is simple, colorful, and straight to the point. The tiers are defined and attractive. They offer links to separate pages for Sales Partners, Agency Partners, App Partners, and even Startup Partners. The page includes testimonials, details on each program, and a map of their partner community around the globe.

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4. Unbounce

What is Unbounce: Unbounce is a leading landing page platform and one of Canada’s fastest-growing tech companies with offices in both Vancouver and Berlin. Unbounce has powered over 650,000,000 conversions to date and serves more than 15,000 customers worldwide.

Director of Partnerships: Ty Lingley

What we like about their landing page:

From the top Unbounce’s partner landing page you’re greeted with the potential to earn more recurring revenue – 20% for every new customer you refer to Unbounce. You can get a high-level view about how partnering as a marketer, agency, or influencer works, as well as view some very helpful FAQ’s at the bottom of the page. For those on mobile devices, their landing page is well laid out, clear, and easy to follow.

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5. Xero

What is Xero: Xero’s online accounting software links businesses to accountants and bookkeepers, banks, large enterprise and more than 700 apps across the world. They help small businesses be more efficient, have better visibility on their numbers and make it easy to work with other financial services.

Head of Strategic Partnerships: Devere Bryan

What we like about their landing page:

Xero’s partner landing page shows you right off the bat how they structure their tiers and how you can earn points to move up through the ranks. They offer visitors a drop-down table for various point-earning scenarios and how many points you get for each.

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6. Apollo

What is Apollo: Search, engage and convert over 250 million contacts at over 60 million companies with Apollo’s sales intelligence and engagement platform.

Director of Partnerships: Jennifer Rhima

What we like about their landing page:

Apollos’ landing page draws you in right away with the first words “Partner with Apollo to grow your business.” Their partnership landing page includes why partnering with Apollo, testimonials, as well as a full breakdown of their type of partners and a CTA at the end to start.

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7. Justworks

What is Justworks: Justworks combines a simple platform and exceptional 24/7 customer service with the power of a PEO, so all teams have more time to focus on what matters. Get access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.

Director of Business Development: Molly Siems Cavanaugh

What we like about their landing page:

Justworks’ landing page draws you in right away with the bold words “Let’s provide more value together.” Their partnership landing page includes testimonial quotes, a bit of insight who their deal partners are (for example, companies with 5-50 employees), as well as a full breakdown of their partner tiers with associated costs, perks, and resources available in each tier.

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8. Marketo

What is Marketo: Marketo is an American software company that provides marketing automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.

Marketo Partner Platform Manager: Ken Weston

What we like about their landing page:

Marketo’s partner program landing page has to be one of the most simple ones on this list. They give a quick intro to their program followed by an easy to find “I HAVE A REFERRAL” button that will get you started to become a Marketo partner.

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Keywords:Tech stackAcquisitionSales